For Posters
A3, A2, A1, A0, custom — poster pricing is a grid, not a formula. MaxPax reads the requested size and quantity and reads the exact cell your sheet tells it to.
5 free quotes · No credit card
Hi, Looking to print 50 A2 posters for an in-store promo. 170gsm satin, single sided, full colour. Nothing fancy on finish. What would that come to? Marcus
And the reply that goes out
MaxPax does not invent a new email format. The reply lands in your customer's inbox the way your own replies always have, signed off in your name.
Hi Marcus, Thanks for the enquiry. Here is the quote for 50 A2 posters, single-sided, full colour on 170gsm satin. Quantity: 50 Size: A2 (420 × 594 mm) Sides: Single-sided, full colour Stock: 170gsm satin Total: $245.00 Turnaround is 3 business days from artwork approval. We can deliver to the store, or you can collect. Cheers, Sarah
Your template, your signature, your turnaround language. MaxPax fills in the priced bit.
Restraint, by design
Not every poster enquiry comes with dimensions MaxPax can look up. The system knows the difference between a spec and a hint.
Hi, Looking to print some promo posters for our upcoming tour. Will need around 200, possibly 300 depending on the response. They need to be larger than A2 but smaller than A1, somewhere in the middle. Glossy paper, full colour both sides. What can you do? Cheers, Naomi
MaxPax reads this as half a spec. The quantity is a range, the size is described relative to standards rather than as a size, and "glossy" could be any of three stocks on your sheet. The email lands in your review queue with a note: "Quote not sent. Custom size, quantity range, stock not nominated." You reply when you can ask Naomi for the exact dimensions and recommend a stock.
Why MaxPax
Generic print quoting software assumes every print job looks the same. It doesn't. MaxPax uses your own pricing sheet as the source of truth — so it quotes posters the way your shop already does.
01
Poster pricing doesn't scale linearly. 20 A1s isn't twice the price of 10 A1s, and A2 isn't half of A1. MaxPax reads your grid exactly as you've built it.
02
A retailer emailing about window posters on Tuesday wants them up by Friday. Waiting 24 hours for a quote is already half the timeline gone.
03
If your sheet handles non-standard sizes via dimensions, MaxPax passes those dimensions straight through — no manual translation to your nearest standard size.
What your customer sees
You are on the press. You have not seen the enquiry arrive. Here is what shows up on Marcus's end.
One paragraph in plain English. The kind of email your shop gets every day.
Same address as the enquiry. Your signature. The spec read back correctly. The total itemised. The turnaround named. About a minute, start to finish. Marcus has not had time to open a second tab.
"Looks great, please proceed." That reply lands in your inbox. The next thing you do is start the job, not work out a price.
You see all of this in your sent folder later, exactly as if you had typed each reply yourself.
Setting it up
Ten to fifteen minutes the first time. Once.
| Field | Type | Cell | Required | Options |
|---|---|---|---|---|
| Quantity | Number | B2 | Yes | — |
| Size | Select | B3 | Yes | A4, A3, A2, A1, A0, Custom |
| Stock | Select | B4 | Yes | 150gsm gloss, 170gsm satin, 200gsm silk, 250gsm matt |
| Sides | Select | B5 | Yes | Single, Double |
| Finish | Select | B6 | No | None, Matt lam, Gloss lam, Foamboard mounted |
PRODUCT DESCRIPTION
A plain-English blurb describing what this product is. MaxPax uses it to route incoming emails to the right product, even when the customer uses different words for the same thing.
OUTPUT
The single cell on your sheet that holds the final price. MaxPax writes the inputs above into your sheet, lets it calculate, and reads this cell back.
Why this works
MaxPax does not decide what stock to recommend for a window display versus a tour promo. It does not assume the per-poster cost of foamboard mounting, the full-bleed surcharge at A0, or the standing rate you give the music venue down the road. Your sheet does all of that, and it always has.
What MaxPax does is mechanical and narrow. It reads the enquiry. It writes the size, quantity, stock, and sides into the input cells you nominated on your sheet. It waits for the formulas to run. It reads the output cell. That number, whatever it is, is what goes into the reply. The AI never invents a price, never rounds, never picks a finish the customer did not name. The math is yours.
This matters when the retailer down the road asks every November for a window-poster reprint. Or when the festival sends 50 sponsor logos through the door and you need to bump the stock without telling anyone. Or when foamboard goes up 18% in March and every quote from Monday needs the new number. You open the sheet, change the formula, save. The next quote runs on the new number. No ticket to us. No new version of MaxPax. No waiting. The sheet you keep is the sheet that runs your shop.