For Brochures
Bi-fold, tri-fold, Z-fold, gatefold — each one is a different line on your pricing sheet. MaxPax reads which fold the customer wants and quotes the right one.
5 free quotes · No credit card
Hi, After a quote for 1,000 DL tri-fold brochures. 150gsm gloss, printed both sides, full colour. These are for a new development we're launching next month. Can you also let me know the turnaround? Thanks, Jess
And the reply that goes out
MaxPax does not invent a new email format. The reply lands in your customer's inbox the way your own replies always have, signed off in your name.
Hi Jess, Thanks for the enquiry. Here is the quote for 1,000 DL tri-fold brochures, double-sided, full colour on 150gsm gloss. Quantity: 1,000 Format: DL tri-fold (98 × 210 mm folded) Sides: Double-sided, full colour Stock: 150gsm gloss Total: $612.00 Turnaround is 5 business days from artwork approval. If you'd like a printed proof first, we can run a few for $35 and have them on your desk by Friday. Cheers, Sarah
Your template, your signature, your turnaround language. MaxPax fills in the priced bit.
Restraint, by design
Some brochure enquiries are creative consults dressed up as quote requests. MaxPax is built to hand those back.
Hey, I'm working on a brochure for a fine-dining restaurant and want it to feel special. Thinking 500 copies, A5 closed, with a French fold and probably a foil-stamped title. Stock should feel substantial, maybe a coloured uncoated. Can you put together a quote and let me know what you think? Thanks, Henry
MaxPax reads this as a creative consult. French folds and foil stamping are specialty work, the stock is described as a feel rather than a SKU, and the customer is asking for input alongside a number. The email lands in your review queue with a note: "Quote not sent. Specialty fold, foil specs needed, stock to be nominated." You reply when you can recommend a paper from your supplier book and price the foil setup properly.
Why MaxPax
Generic print quoting software assumes every print job looks the same. It doesn't. MaxPax uses your own pricing sheet as the source of truth — so it quotes brochures the way your shop already does.
01
Tri-fold and Z-fold might look similar to a customer but cost you different amounts to run. MaxPax reads the exact fold requested and picks the right row.
02
Brochure demand is lumpy — a launch week brings ten enquiries that all want answers by Friday. Automated replies make that week survivable.
03
A brochure enquiry usually comes with a flyer or business card enquiry attached. MaxPax quotes each one in the same reply, with one price per item.
What your customer sees
You are on the press. You have not seen the enquiry arrive. Here is what shows up on Jess's end.
One paragraph in plain English. The kind of email your shop gets every day.
Same address as the enquiry. Your signature. The spec read back correctly. The total itemised. The turnaround named. About a minute, start to finish. Jess has not had time to open a second tab.
"Looks great, please proceed." That reply lands in your inbox. The next thing you do is start the job, not work out a price.
You see all of this in your sent folder later, exactly as if you had typed each reply yourself.
Setting it up
Ten to fifteen minutes the first time. Once.
| Field | Type | Cell | Required | Options |
|---|---|---|---|---|
| Quantity | Number | B2 | Yes | — |
| Format | Select | B3 | Yes | DL bi-fold, DL tri-fold, A4 bi-fold, A4 tri-fold, A4 Z-fold, A4 gatefold |
| Sides | Select | B4 | Yes | Single, Double |
| Stock | Select | B5 | Yes | 115gsm gloss, 130gsm silk, 150gsm gloss, 170gsm satin, 200gsm matt |
| Colour | Select | B6 | Yes | Full colour, Spot colour, B&W |
| Finish | Select | B7 | No | None, Matt lam, Gloss lam, Soft-touch |
PRODUCT DESCRIPTION
A plain-English blurb describing what this product is. MaxPax uses it to route incoming emails to the right product, even when the customer uses different words for the same thing.
OUTPUT
The single cell on your sheet that holds the final price. MaxPax writes the inputs above into your sheet, lets it calculate, and reads this cell back.
Why this works
MaxPax does not decide which fold to recommend when the customer asks for an A4 brochure. It does not assume the per-brochure cost of upgrading from 150gsm silk to 170gsm satin, the surcharge for soft-touch lamination, or the rate you set for the real-estate agency that orders a launch pack every fortnight. Your sheet does all of that, and it always has.
What MaxPax does is mechanical and narrow. It reads the enquiry. It writes the fold, quantity, sides, and stock into the input cells you nominated on your sheet. It waits for the sheet to recalculate. It reads the output cell. That number, whatever it is, goes into the reply. The AI never invents a fold, never rounds, never picks a stock the customer did not name. The math is yours.
This matters during spring launch season when six developments come through the door in a fortnight. Or when you trial a half-price setup fee for new agencies and want every quote to use it without you remembering. Or when the boutique hotel on the corner earns a 12% standing discount you do not want recorded anywhere except on the sheet. You open the sheet, change the formula, save. The next quote runs on the new number. No ticket to us. No new version of MaxPax. No waiting. The sheet you keep is the sheet that runs your shop.